(Company Name) is a free dating site with millions of active users. The site’s blog, Their trends, have made massive waves — not just in online dating – but to American culture at large. The blog was run by co-founder and author Christian Rudder, and discusses dating through analyzing data from its millions of users. Posts on Trends buck a lot of content marketing rules; few and far in between, often lengthy and lack a call-to-action. However, due to the sheer quality of data analysis and the simple and funny tone, Trends has become an enormous success. Curious to know how?